What is Marketing Consultancy?



Marketing is a process. It is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales.


It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.


However, marketing is a process that requires more than just facts, figures and statistics.


It requires feelings and emotions that are used to identify the customer, satisfy the customer and keep the customer. Many businesses fail to realize that marketing management is one of the key components of business management.


Marketing effectiveness is measured with the goal of optimizing spending to achieve good results for both the short-term and long-term.