# 4... Make Your Message Memorable!

Boil the story down to its syrupy goodness!

When your marketing is good, you create purchases even before people see it.

Marketing isn't about what you say; it's about what others say for you.

ACSAP helps you to build that extra-special bridge.

ACSAP helps you to connect to your customers.

Mac : "The Computer for the Rest of Us."

iPod : "1,000 Songs in Your Pocket."

iMac : "3 Steps to Internet."

Pepsi : "Choice of a New Generation."

These messages are memorable and transcend product features. Your brand life starts only after prospects and customers can easily repeat your message to their friends and colleagues.