The Four Dimensions of Marketing



Corporate

Each company operates within different bounds. These are determined by their size, their budget and their ability to make organizational change. Within these bounds marketers operate along The Five Driving Factors of Marketing.


Competitive

In many industries, competitive marketing information is hard to come by and this requires additional creative and analytical thinking.


Customers/Consumers

Understanding and taking advantage of how consumers make purchasing decisions can help marketers improve their marketing effectiveness.


Exogenous/External Factors

There are many exogenous/external factors that can impact the effectiveness of marketing activities such as the weather, interest rates, government regulations and many others. Understanding the impact these factors can have on consumers can help marketers to design programs that can take advantage of these factors or mitigate the risk of these factors if they take place in the middle of any marketing campaigns.